About the project
Details
Category: Influencer Marketing · Social Media · TikTok Shop
Client: Storyderm
Freelance work
Year: 2023
Storyderm is a professional Korean skincare brand expanding into the UK and EU markets. I was brought on as a freelance marketing assistant to support their TikTok Shop growth strategy, focusing on influencer-led user-generated content (UGC) and organic reach.
The campaign goal was to increase brand visibility and generate engagement through creator partnerships, with content repurposed for TikTok Spark Ads and brand awareness.
🧩 Project Scope
Creator Sourcing & Management: Identified and pitched 3 micro-influencers (10K–50K followers) within the healthy skincare niche.
PR Packaging & Outreach: Coordinated delivery of kits and influencer communication.
Creative Briefing: Guided natural-sounding hooks, product highlights, and CTAs for Spark Ads compatibility.
Content Repurposing: Assisted with editing for Spark Ads and ad campaigns within TikTok Ads Manager.
Performance Tracking: Built and maintained a live tracker (Google Sheets) capturing content deliverables, views, engagement, and CTR data.
🧰 Tools Used
TikTok Creator Marketplace · Canva · CapCut · Google Sheets · TikTok Ads Manager
📈 Key Results
6+ creator videos delivered (2 per influencer)
Over 28,000 organic views
1,500+ engagements (likes, comments, shares)
Approx. 12% CTR on influencer bio links to launch page
Content leveraged in Spark Ad campaigns to amplify reach
🧴 Storyderm – TikTok Shop Influencer Campaign
Got a partnership idea, or a project you need help with? Shoot me a line and let's talk.