Details

Client: Simple Vegan Blog

Project Type: Freelance

Year: 2024

Simple Vegan Blog is a globally recognised plant-based recipe site with millions of monthly visitors. As a freelance digital marketing assistant, I contributed to their content optimisation strategy by improving SEO, refreshing underperforming articles, and supporting blog structure enhancements.

🧩 The Challenge

With hundreds of existing recipes and rising competition in the plant-based space, the client needed help improving organic rankings, streamlining their blog taxonomy, and boosting the performance of key seasonal posts without compromising user experience.

🧠 The Strategy

I focused on identifying quick-win SEO improvements through keyword updates, metadata refreshes, and internal linking. Additionally, I provided structure for future posts by developing a small content plan based on trending vegan search queries.

🔧 Execution

• Audited existing blog content using SEMrush and Google Search Console

• Updated metadata (titles, meta descriptions, alt text) for 15+ blog posts

• Suggested improvements to the internal linking structure across recipe clusters (e.g., sauces, breakfasts, desserts)

• Designed a content calendar with high-intent blog topics like:

  • “Vegan Meal Prep for Busy Professionals”

  • “High-Protein Vegan Breakfasts”

• Delivered 2 sample article drafts fully optimised for readability and SEO

📈 Results:

• Multiple posts improved rankings by 2–5 positions for targeted long-tail keywords

• Bounce rate decreased on updated pages by 12%

• Seasonal posts received noticeable traffic growth within 4 weeks

• Client praised the keyword clarity and structure of the delivered content calendar

🌱 Simple Vegan Blog